Bild 1 von 1
Standardbild
Bild 1 von 1
Standardbild
Strategic Brand Management : Lessons for Winning Brands in Globalized Markets by Carlos J. Torelli and Deborah Roedder John (2017, Trade Paperback)
grandeagleretail (947183)
98,3% positive Bewertungen
Preis:
US $135,42
(inkl. MwSt.)
Ca.CHF 109,26
+ $23,07 Versand
Rücknahme:
30 Tage Rückgabe. Käufer zahlt Rückversand. Wenn Sie ein eBay-Versandetikett verwenden, werden die Kosten dafür von Ihrer Rückerstattung abgezogen. Bedingungen variieren je nach Versandservice.
Artikelzustand:
- Sofort-KaufenStrategische Markenführung: Lehren für den Gewinn von Marken in globalisierten Märkten von
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Über dieses Produkt
Product Identifiers
PublisherOxford University Press, Incorporated
ISBN-100190646004
ISBN-139780190646004
eBay Product ID (ePID)240223240
Product Key Features
Number of Pages272 Pages
Publication NameStrategic Brand Management : Lessons for Winning Brands in Globalized Markets
LanguageEnglish
SubjectConsumer Guides, General, Strategic Planning
Publication Year2017
TypeNot Available
AuthorCarlos J. Torelli, Deborah Roedder John
Subject AreaReference, Business & Economics
FormatTrade Paperback
Dimensions
Item Height0.5 in
Item Weight14.1 Oz
Item Length7.4 in
Item Width9.1 in
Additional Product Features
LCCN2017-018182
Reviews"Strategic Brand Management is an insightful book that provides a modern take on brand management and reveals cutting-edge research frameworks that are directly applicable for managing brands locally and globally. A must-read for current and future brand managers!"--Sonia Alokparna, Rutgers University"I think this book will be a great benefit to students and their coursework. This book gets right to the critical issues, with no extraneous material. The text has a flexible format so it can be taught via different semester structures, and the focus on global and cultural perspectives is a powerful addition."--Timothy Malefyt, Fordham University, This book looks to be much easier to use for both students and professors [than Kapferer]. When this book is published, I would adopt it for my class immediately. --Barna Donovan, St. Peter's University I appreciate how the authors have streamlined and organized content flow. The exercises are sure to increase engagement, especially during the longer three-hour delivery format. --Allen Smith, Florida Atlantic University "Strategic Brand Management is an insightful book that provides a modern take on brand management and reveals cutting-edge research frameworks that are directly applicable for managing brands locally and globally. A must-read for current and future brand managers!"--Sonia Alokparna, Rutgers University "I think this book will be a great benefit to students and their coursework. This book gets right to the critical issues, with no extraneous material. The text has a flexible format so it can be taught via different semester structures, and the focus on global and cultural perspectives is a powerful addition."--Timothy Malefyt, Fordham University
Intended AudienceCollege Audience
SynopsisThis text provides readers with a framework of the four key aspects of strategic brand management: building, leveraging, identifying and measuring, and protecting brands. Filled with the latest cutting-edge research, students will learn how to design strategies and tactics to effectively build and manage brands., Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands.
LC Classification NumberHD69.B7J64 2017
