Über dieses Produkt

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-101118968050

ISBN-139781118968055

eBay Product ID (ePID)201621026

Product Key Features

Book TitleValue Proposition Design : How to Create Products and Services Customers Want

Number of Pages320 Pages

LanguageEnglish

TopicIndustrial Design / Product, Customer Relations, Entrepreneurship, General, Production & Operations Management, Strategic Planning, Quality Control

Publication Year2014

IllustratorYes

GenreTechnology & Engineering, Business & Economics

AuthorYves Pigneur, Alan Smith, Alexander Osterwalder, Gregory Bernarda

Book SeriesThe Strategyzer Ser.

FormatTrade Paperback

Dimensions

Item Height1.1 in

Item Weight31 Oz

Item Length9.5 in

Item Width7.4 in

Additional Product Features

Intended AudienceTrade

LCCN2015-303108

Dewey Edition23

Series Volume Number2

Dewey Decimal658.4012

Designed byPapadakos, Trish

Table Of Content1. Canvas 1.1 Customer Profile 10 1.2 Value Map 26 1.3 Fit 40 2. Design 2.1 Prototyping Possibilities 74 2.2 Starting Points 86 2.3 Understanding Customers 104 2.4 Making Choices 120 2.5 Finding the Right Business Model 142 2.6 Designing in Established organizations 158 3. Test 3.1 What to Test 188 3.2 Testing Step-by-Step 196 3.3 Experiment library 214 3.4 Bringing it All Together 238 4. Evolve 4.1 Create Alignment 260 4.2 Measure & Monitor 262 4.3 Improve Relentlessly 264 4.4 Reinvent Yourself Constantly 266 4.5 Taobao: Reinventing (E-)Commerce 268 Glossary 276 Core Team 278 Prereaders 279 Bios 280 Index 282

SynopsisA guide to burning cash, communicating poorly, and spending your short life building stuff nobody wants. Bad Value Proposition Design, The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the "Business Model Canvas" from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.", The authors of the international bestseller Business Model Generation explain how to create value propositions customers can t resist Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy.

LC Classification NumberHD30.28