Über dieses Produkt

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-100471920169

ISBN-139780471920168

eBay Product ID (ePID)50431163

Product Key Features

Book TitleWhat I Learned from Sam Walton : How to Compete and Thrive in a Wal-Mart World

Number of Pages256 Pages

LanguageEnglish

Publication Year2006

TopicMotivational, Management

IllustratorYes

GenreBusiness & Economics

AuthorMichael Bergdahl

FormatTrade Paperback

Dimensions

Item Height0.7 in

Item Weight11.1 Oz

Item Length8.9 in

Item Width6.1 in

Additional Product Features

Intended AudienceTrade

LCCN2004-007928

Dewey Edition22

Dewey Decimal658.4/012

Table Of ContentForeword. Preface. Acknowledgments. Introduction Picking Wal-Mart's POCKETS-Strategies and Tactics I Learned From Sam Walton. Chapter 1: Pricing Strategies and Tactics. Chapter 2: Operational Strategies and Tactics. Chapter 3: Cultural Strategies and Tactics. Chapter 4: Key Item/Product Strategies and Tactics. Chapter 5: Expense Control Strategies and Tactics. Chapter 6: Talent Strategies and Tactics. Chapter 7: Service Strategies and Tactics. Conclusion. Appendix: Competitive Business Strategies and Tactics; Self-Assessment to Help You Evaluate Your Ability to Compete and Survive Against Wal-Mart. Notes. About the Author. Index.

SynopsisAs a former employee, Bergdhal had the opportunity to see the Wal-Mart executive team in action and to work directly with Sam Walton. This unique perspective provides him with a treasure trove of great lessons and stories from behind the scenes., Praise for WHAT I LEARNED FROM SAM WALTON "Michael Bergdahls book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness." Tracy Mullin, President and CEO, National Retail Federation "Retailers, non-retailers, manufacturers, and suppliers will enjoy Bergdahls insights into Wal-Marts service culture and its leadership icon, Sam Walton." Roger J. Dow, Senior Vice President Global and Field SalesMarriott International, Inc. Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S. P Price: Dont try to compete on price; differentiate your product selection. O Operations: Break the retail "ready, shoot, aim" tactical orientation bydeveloping an actual strategy to compete. C Culture: Build a can-do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees. K Key Item Promotion/Product: Determine who you are and uniformly communicate your brand message to your entire team. E Expenses: Become obsessed about controlling costs. T Talent: Recruit constantly and hire people who have both experience and high potential. S Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns., Praise for WHAT I LEARNED FROM SAM WALTON -Michael Bergdahl's book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness.- -Tracy Mullin, President and CEO, National Retail Federation -Retailers, non-retailers, manufacturers, and suppliers will enjoy Bergdahl's insights into Wal-Mart's service culture and its leadership icon, Sam Walton.- -Roger J. Dow, Senior Vice President Global and Field SalesMarriott International, Inc. Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S. P-Price: Don't try to compete on price; differentiate your product selection. O-Operations: Break the retail -ready, shoot, aim- tactical orientation bydeveloping an actual strategy to compete. C-Culture: Build a can-do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees. K-Key Item Promotion/Product: Determine who you are and uniformly communicate your brand message to your entire team. E-Expenses: Become obsessed about controlling costs. T-Talent: Recruit constantly and hire people who have both experience and high potential. S-Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns., Praise for WHAT I LEARNED FROM SAM WALTON "Michael Bergdahls book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness." -Tracy Mullin, President and CEO, National Retail Federation "Retailers, non-retailers, manufacturers, and suppliers will enjoy Bergdahls insights into Wal-Marts service culture and its leadership icon, Sam Walton." -Roger J. Dow, Senior Vice President Global and Field SalesMarriott International, Inc. Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S. P-Price: Dont try to compete on price; differentiate your product selection. O-Operations: Break the retail "ready, shoot, aim" tactical orientation bydeveloping an actual strategy to compete. C-Culture: Build a can-do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees. K-Key Item Promotion/Product: Determine who you are and uniformly communicate your brand message to your entire team. E-Expenses: Become obsessed about controlling costs. T-Talent: Recruit constantly and hire people who have both experience and high potential. S-Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns., Praise for WHAT I LEARNED FROM SAM WALTON "Michael Bergdahls book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness.

LC Classification NumberHF5429.215.U6B47