Small business aimed for bigger guys who have style, like comfortable stuff, demand quality and want a good deal. All the stuff we sell is worn by Big Ben hor we don't list it in the first place. Ben is an experienced thru-hiker and has wasted a huge sum of $$ in pursuit of a slightly better than mediocre golf game. Used to run a lot before metabolism slowed to a snail's pace and got too girthy. Ben still walks when he golfs just to prove he's not a total slug.