The auction house was established with the aim of being a home for collectors and lovers of art and second-hand objects. The activity of the auction house from its first day is focused on local and international online sales and its audience numbers in the thousands who frequently follow its sales. The diverse fields of specialization include a wide variety of topics and areas of collecting ranging from silverware, porcelain, jewelry, art, artifacts from the Land of Israel, Judaica as well as stationery, stamps and the like. The entire consultation process is escalated to experts in the various fields.