When Elephant's die, they try to do so in a specific area. In other words a "graveyard". As the herd engages in their yearly travel they will stop at the graveyard every year. Living elephants will go to the bones of their deceased family and friends to pay their respects. Elephants will stop and use their trunks to touch the bones of their parents, friends, and siblings. They do not forget their past and celebrate that history yearly.
I thought that "The Elephant's Graveyard" is a fitting name since a primary goal is to take items from the past and bring them to the present. The relics of our past have beauty, texture and relevance in our present lives.
My goal in starting this company is to provide people with access to beauty from years gone by while delivering the kind of customer service I hope to receive.