Lala Imtiaz Inc, which operates as VitaNaturals online, is an S corporation that was established as a nutritional and beauty supplements business in 2015. It started off as a brick-and-mortar store in Plainfield, New Jersey. However, owing to the emergence of e-commerce and the dynamics of the global marketplace, its management decided to build their presence and cater to the millions of American and foreign buyers who prefer online shopping. Since 2017, the company has been expanding into new physical and digital territories around the world. The owner continues to direct his investments toward serving current and potential customers with many of their health and beauty needs.